By Daniel Kiggans, account executive The service-learning aspect of this course has been an incredible experience for Gateway Communications. We understood how to successfully work with and represent another organization such as Big Buddy, how to work with one another in the group and how to work with our entire class. Although challenging at times,… Continue reading Gateway Communications ends its time with the Big Buddy Program through service-learning
By: Mattie Eversole, strategy director The Public Relations Society of America is committed to promoting ethical practices of its members, but what does this entail? The code of ethics details various aspects that a public relations professional should embody every day they go to work. Pieces of the code of ethics are advocacy, honesty, expertise,… Continue reading PR Professionalism and Ethics with Big Buddy
By: Daniel Kiggans, account executive Raise the Roof Evaluation Raise the Roof took place on November 15 from 12-4 p.m. at Tin Roof Brewery. The primary goal of the event was to fundraise for Big Buddy, as well as the Youth Oasis Children’s Shelter and Capital Area Special Olympics of Louisiana. Raise the Roof included food… Continue reading Evaluating the public relations efforts of Gateway Communications for Big Buddy
Throughout our journey as Gateway Communications, our public relations tactics and channels have changed tremendously. We have transferred from trying to reach a broad, general public regarding fundraising through the use of written mail to reaching a smaller, more specific group of people using social media platforms. This shift was provoked by the data gathered… Continue reading Gateway Communication’s Channels and Tactics
By: Mattie Eversole, strategy director Public relations strategies and tactics are made to reach goals for businesses, but strategies pave the way for tactics to come to fruition. It’s easy to confuse strategies with tactics, but strategies encompass the group of actions to be taken by the PR firm to achieve goals. Strategies, unlike tactics,… Continue reading PR Strategies and Big Buddy
When most people think of working at a public relations firm, the topic of research isn’t usually the first thing that comes to mind. There are a lot of people that think that working in public relations just means writing all the time. While there is a good bit of writing being done, research is… Continue reading Gateway’s Public Relations Research and Big Buddy: Just How Crucial is the Research Process to the Success of Campaigns?
One of the most important skills to have when implementing an effective communication plan is to correctly and efficiently get the message across through writing. There is a massive difference between writing a story and writing for public relations. The use of good PR writing skills can help prevent any misinterpretation of any given topic,… Continue reading Gateway Looks to Implement Effective Writing Tactics to Improve Communication for Big Buddy